Wednesday, February 26, 2020

This is an Exam Question Assignment Example | Topics and Well Written Essays - 250 words

This is an Exam Question - Assignment Example Doing such targeting is important to a firm as often they realize that they can roll out innovations without necessarily having to add value to their service. Key among most target markets would be price as they realized with the introduction of new brand, Xiameter. However, for companies to benefit from need based segmentation its important for them to be well prepared for new product line and organize it product development accordingly (Lilien and Grewal, 2012). Success in new product roll out to a given segmentation must have the right marketing mix. It is important that the new product be of the right quality, have the ability to meet a current need and be supported by a price that resonates to the target market. Doing so enhances market acceptance and adoption as well as shorten the break even period. As these products succeed in the market, a company’s market share continues to grow. It is important that a company keeps in touch with changing customer needs and preferences and respond to the appropriately. This therefore calls for an in-depth knowledge of one’s customers. To understand customers a company has to pay special attention to customer feedback as well as develop a strong customer relationship management model. A company has to invest in its employees by equipping them with the right customer skills so that they can deliver exceptional service to clients and discern any setbacks in the products. This creates a me dium through which ideas are exchanges and corrections made. These interactions helps to develop a value based business model where different market segments are satisfied. Having the right marketing mix also calls for proper distribution chain so that customers can have products and services at their convenience. In addition a company must invest in market research so that it can identify the various target clients and develop products that meet their needs and tastes. In target marketing, companies need to understand that

Monday, February 10, 2020

Usability Essay Example | Topics and Well Written Essays - 500 words - 1

Usability - Essay Example Therefore, for the Web, usability is a necessary condition for survival.† (Nielsen, 2010). Five basic criteria were selected from a number of criteria provided by other comparable websites for this purpose. Each criterion was compared or correlated with other criteria used by other websites. If parameters of a criterion were found encompassing with the other sites’ criteria on a more broad range, then this was taken as a major criterion. Each criterion was applied while doing actual access and navigation of the given sites. The five chosen and listed criteria for this purpose were: a) aesthetic page design; b) organization and functionality; c) content coverage and accuracy; d) effectiveness and relevance and finally, e) client satisfaction. Given these criteria, the three cited websites were assessed accordingly indicating their areas with low or high usability and the corresponding recommendations how to improve their usability, if found low. The succeeding process of evaluation was also based on first hand experience on actual navigation, exploration and access of the given sites. It is expected that with this exercise, this study can provide an initial assessment whether these sites have high or low usability and if low, what are the best recommendations to improve their usability. (Benbunan-Fich, 2001) defined the concept of usability as â€Å"how well and how easily a user, without formal training, can interact with an information system of a website† (Wang, J. and Senecal, S. 2007). Succeeding discussion delves on brief descriptions of each selected criterion and how each was related to the evaluation. As the user opens the website, his visuals land first with its homepage and the first that are stimulated is his aesthetic senses. The first criterion relates to the impact of the aesthetic page design. The strength of the visual design usually adds value to the users’ aesthetic